Avanti Nagral, a multi-talented young artist from Bombay and Boston was introduced and launched by Flying Carpet Productions on 29th June 2017 at Shiro in Mumbai. Her debut English single, ‘I Like’, which she wrote and composed was presented to the who’s who of the music industry and society along with India’s first 360 degrees VR (Virtual Reality) music video.
But you may think what is VR?
Virtual reality (VR) is a computer technology that uses Virtual reality headsets, sometimes in combination with physical spaces or multi-projected environments, to generate realistic images, sounds and other sensations that simulate a user’s physical presence in a virtual or imaginary environment. A person using virtual reality equipment is able to “look around” the artificial world, and with high quality, VR moves about in it and interact with virtual features or items. VR headsets are head-mounted goggles with a screen in front of the eyes. Programs may include audio and sound through speakers or headphones.
VR systems that include transmission of vibrations and other sensations to the user through a game controller or other devices are known as haptic systems. This tactile information is generally known as force feedback in medical, video gaming and military training applications. Virtual reality also refers to remote communication environments which provide a virtual presence of users with through telepresence and telexistence or the use of a virtual artifact (VA). The immersive environment can be similar to the real world in order to create a lifelike experience grounded in reality or sci-fi. Augmented reality systems may also be considered a form of VR that layers virtual information over a live camera feed into a headset or through a smartphone or tablet device.
Source : Wikipedia
Apps to use for a VR:
Source: Google PlayStore
The song ‘I Like’ is a rendition of Avanti’s hybrid personal and musical identity. It has an addictive chorus that depicts girl power. The song is about following your dreams, your passions, and being independent in your thoughts, irrespective of public opinion. It portrays the individuality that is essential to empower women. The song was actually born out of stories and struggles of women empowerment. The song has been produced and released by Ashish Manchanda’s Flying Carpet Productions.
Avanti has a soulful and mature voice that is full of emotion. As a songwriter, she has an independent outlook and a voice, a message that connects with the youth. Through her songs, she wishes to portray the diversity and power of modern Indian women and girls. She has been performing at music festivals internationally as a young pop artist from India.
The video is India’s 1st Virtual Reality Music Video, it is a new brand of i-pop music (Indian pop, immersive pop). The technology in the video gives an immersive experience that builds a connection with the audience. The video depicts how VR technology can be used in diverse ways, a perfect visual interpretation rendered by the internationally renowned filmmaker from New York ‘Blake Farber’ and light and design by John Engstrom.
Delighted on the launch, a jubilant Avanti Nagral said, “I feel incredibly blessed to have amazing parents and a wonderful team who have given me the opportunity to bloom, and have supported all of my endeavors. As an artist, I feel that there is a huge potential for young pop music in India. I hope to explore that segment and create recognition for Indian pop artists internationally. We have immense talent and passion, and I hope to, in my work, embody the voice of today’s generation, and the message of the future. I will relentlessly work for socially relevant and sensitive national and global issues through my music, performances, and otherwise.”
About Avanti Nagral:
Avanti Nagral is a multi-talented young artist from the heart of Bombay and the soul of Boston, whose music mirrors her passion. Avanti’s music encompasses various genres – Indian Classical, Broadway, Church/Gospel and Devotional – into a modern Pop-Soul sound. She has sung in several productions of Broadway Shows, Concerts and Events. Her diverse music repertoire extends across both Western and Indian music.
Avanti was recently nominated for Best Actress in a Leading Role at the META National Theatre Awards, for her lead role of Agnes in the reproduction of the 1982 Broadway Play ‘Agnes of God’ in India. She sang at the Gateway of India for the 26/11 National Tribute event.Avanti has also performed large music festivals like Totem Pole (India’s first Teenage Music Festival, featuring international artists), and opened and performed at the Worli Music Festival.
Avanti is also passionate about Global Health Issues. Over the past six years, she has done work in the fields of Music Therapy, Anemia, Organ Donation, Cardiac Disease and CPR/Emergency Care. In 2013, she founded YCPR, a Youth Cardio-Pulmonary Resuscitation campaign which empowers the youth to help save lives within their communities. Avanti curates and organizes a unique interdisciplinary Seminar Series on Global Health Issues called ‘Health and Society’ (www.healthandsociety.in)
For more information: http://avantinagral.com/
About Flying Carpet Productions:
Flying Carpet Productions (FCP) was set up under the aegis of Ashish Manchanda, protégé of multi-winning Grammy producer/engineer of Michael Jackson’s records. FCP is supported and grown by his wife, Ujjla, to set up stronger entities and shows over the years. FCP engages in world-class productions and has been behind the TV shows like Coke Studio, MTV Unplugged, and India’s Raw Star. It has also supported several large format events in India like Jaipur Literary Festival, NH7, and Beauty & The Beast amongst several others. It offers services across music and video production, artist management, shows and events and launched its 1st ever teen music festival, Totem Pole in 2016.
FCP is a division of Boon Castle Media & Entertainment Pvt. Ltd.
Images from Event: