Vu Televisions launches the revolutionary Smart Series in India

  • Vu TV is no. 1 in the Smart TV segment 
  • Fastest growing brand in India
  • Crosses 540 crores in revenue in FY 16/17
  • Aims to sell 7,00,000 TV units in FY 17/18
  • Launches the exclusively Made for India Pop Smart TV

Propelling the television technology industry to the next pedestal of aestheticism, bravura and functionality, Vu, the California-based luxury television company, announces the launch of its Smart Series, which features 3 distinguished products-The Office Smart, The Pop Smart, and The Premium Smart, designed especially for the youth and professionals of India. Vu TVs have the highest market share in the Premium TV segment in India after Sony and Samsung and is the largest selling television brand in India when it comes to online.

The Pop Smart from the newly launched Smart Series has been developed right here in India at Vu Technologies NPD Lab, based on the feedback of thousands of customers. The Pop Smart is built to cater to the needs of the Young Indian customer at home with its multiple casting options, integrated Indian Apps, and 4 hotkey remote. The Office Smart is being launched as the only office TV in the market and is perfect for the tech-savvy working professional while the Premium Smart can wow customers with its Quad Core processor that has an overlap user interface.

Speaking at the event, Devita Saraf, Founder, and CEO, Vu Technologies, commented, “Our aim is to make the television an all-inclusive device that takes care of all your needs at home and at work. The Smart Series is designed keeping in mind the younger generation who enjoy luxury in all aspects of their lives.”

“We are proud to announce that the love of our consumers has made us the largest selling television brand in India after the top 2 global brands and we have seen a strong growth of 35%, clocking in 540cr in revenue in FY16/17 over the last year. We believe the new range is only going to strengthen our position in the market, making us touch the 16000 revenue mark very soon.”

The Pop Smart, Office Smart, and Premium Smart are category-defining products in their own right.

The Pop Smart

Key features:
Developed in India for India by VU in-house R&D
More casting options
Integrated Indian Apps
4 hotkey remote
Sizes available: 49’’, 43’’ & 32’’

The Office Smart

World’s first Office TV
Unique remote keyboard
Smart with Windows-No need for laptop
Plug & play solution for meeting rooms
Sizes available: 75’’, 65’’, 55’’, 49’’

The Premium Smart TV

Fastest processor (Quad Core Internet Video Processor) with overlay User Interface
Successful OS with licensed Netflix and YouTube
Screen Mirroring
Sizes available: 55’’, 49’’, 43’’, 39’’, 32’’

Along with these 3 revolutionary products, Devita Saraf also announced the launch of Android Smart, a Google Certified Android TV.

Customers have a lot more to look forward to with Vu announcing the next launch in the pipeline The QLED TV, coming to a store near you post Diwali. It will be sleeker and slimmer than ever and will boast of front-firing speakers for even better sound output.

About Vu Technologies

Vu, which has pioneered innovative television technology, is a Television brand established in 2006 between California, USA, and India. Built with the highest-grade panels, the fastest processors, and energy-efficient power solutions, each VU television is designed to operate for over 100,000 hours in normal circumstances and provide the best picture quality even in brightly lit environments. Consistently, VU has been winning hearts by receiving a 5/5 rating on multiple consumer forums, along with winning the “TV of the year award”. VU elevates the consumer experience by providing supremely personalized customer relations, understanding their entertainment preferences and in turn progressing rapidly to become the fastest growing TV brand in various segments. For more information, please log on to

About bhavesh patke 21 Articles
An IT Engineering student who believes in “Student for Life” funda. “Master of none, Joker of all” not my motto for life but helps a lot when comes to be a multi-tasking. Loves coding, part-time gamer, Instagramer, learning about new android apps/updates. Always a yes to knowledge from any source/person. Always supportive and interested to help.

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